<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <nonSort>The </nonSort>
    <title>best digital marketing campaigns in the world II</title>
  </titleInfo>
  <name type="personal">
    <namePart>Ryan, Damian</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">London ; Philadelphia</placeTerm>
    </place>
    <publisher>Kogan Page</publisher>
    <dateIssued>2014</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>xii, 253 páginas : ilustraciones</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Damian Ryan.</note>
  <note>Incluye índice</note>
  <subject>
    <topic>Campañas publicitarias</topic>
    <topic>Estudio de casos</topic>
  </subject>
  <subject>
    <topic>Marketing</topic>
    <topic>Gestión</topic>
  </subject>
  <subject>
    <topic>Marketing en internet</topic>
    <topic>Estudio de casos</topic>
  </subject>
  <subject>
    <topic>Redes sociales</topic>
  </subject>
  <classification authority="ddc">658.872  R91b</classification>
  <identifier type="isbn">9780749469689</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">151112</recordCreationDate>
  </recordInfo>
</mods>
