00675nam a2200181Ia 4500008004100000020001500041035001800056041001400074082002000088100002000108245016400128250001100292260003200303300001100335534010800346650001300454650002600467770711t2004    sp          a       spa d  a8423422607  a(Sirsi) 193081 aspa heng04a658.8342 bH15t10aHallberg, Garth10aTodos los consumidores no son iguales :bLa estrategia del marketing diferencial para conseguir la fidelidad de los consumidores a las marcas /cGarth Hallberg  a1a ed.  aBarcelona :bDeusto,c2004.  a298 p.  tAll consumers are not created equal: the differential marketting strategy for brand loyaltyand profits. 4aMercadeo 4aPromoción de ventas