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  <titleInfo>
    <title>Mercadeo</title>
    <subTitle>Nuevos mercados objetivo y gerencia de ventas en la apertura de siglo</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Borrero Vargas, Arley</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Gil Osorio, Alfonso</namePart>
  </name>
  <name type="personal">
    <namePart>Murillo Erazo, Bernely</namePart>
  </name>
  <name type="personal">
    <namePart>Ordoñez, Edward Javier</namePart>
    <role>
      <roleTerm type="text">editor</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">abstract or summary</genre>
  <originInfo>
    <place>
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    </place>
    <place>
      <placeTerm type="text">Santiago de Cali</placeTerm>
    </place>
    <publisher>Universidad Santiago de Cali</publisher>
    <dateIssued>2018</dateIssued>
    <dateIssued encoding="marc">2004</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code"> </languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>110 páginas;  24 cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">Arley Borrero Vargas, Alfonso Gil Osorio, Bernely Murillo Erazo</note>
  <note>Incluye referencias bibliográficas</note>
  <note>Incluye biografía</note>
  <note>Incluye índice de contenido</note>
  <subject>
    <topic>Mercadeo</topic>
  </subject>
  <subject>
    <topic>Estrategias de mercadeo</topic>
  </subject>
  <subject>
    <topic>Técnicas de ventas</topic>
  </subject>
  <subject>
    <topic>Administración de ventas</topic>
  </subject>
  <classification authority="ddc" edition="21">658.8 B73m</classification>
  <identifier type="isbn">9789585522602</identifier>
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    <recordCreationDate encoding="marc">770711</recordCreationDate>
    <recordChangeDate encoding="iso8601">20190810164807.0</recordChangeDate>
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      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
    </languageOfCataloging>
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