@book{25648,
	author = {Sánchez Pérez, Manuel,},
	title = {Casos de márketing y estrategia /},
	publisher = {Universitat Oberta de Catalunya,},
	year = {2006.},
	address = {Barcelona :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/961/}
}