01654nam a2200385Ii 4500001001300000003000800013008004100021006001900062007001500081020002700096020001800123020001500141035002100156040003100177050001800208245012800226250004500354264005700399300005200456336002600508337002600534338003600560490004200596504005700638588009200695650003800787650002500825655002200850700004200872700004400914776012200958830004101080830003501121856011201156DIGEDIUOC162NyNyDIG140801s2004    sp a    ob    000 0 spa dm     o  d        cr |||||||||||  a9788490292778q(eBook)  z9788497880312  z8497880315  a(OCoLC)892924384  aDGITAbengerdaepncDGITA14aHD69.B7 eBook00aDirección de productos y marcas /cAna Isabel Jiménez Zarco (coord.) ; Haydeé Calderón García ... [and 8 others].  aPrimera edición en lengua castellana.  1aBarcelona :bUniversitat Oberta de Catalunya,c2004.  a1 online resource (251 pages) :billustrations.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier1 aManuales ;v23.aEconomía y empresa  aIncludes bibliographical references (pages 243-247).0 aOnline resource; title from ePub and PDF title page (Digitalia, viewed August 10, 2014) 0aBrand name productsxManagement.  0aProduct management.  0aElectronic books.1 aJiménez Zarco, Ana Isabel,eeditor.1 aCalderón García, Haydeé,eauthor.08iPrint version:tDirección de productos y marcas.dBarcelona : Universitat Oberta de Catalunya, 2004.z9788497880312 0aEconomía y empresa (Editorial UOC) 0aManuales (Editorial UOC) ;v23403Digitalia Hispánicauhttps://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/985/