@book{27040,
	author = {Guerras Martín, Luis Angel, and Navas López, José Emilio,},
	title = {Implantación de las estrategias /},
	publisher = {UOC, la universidad virtual,},
	year = {[2002]},
	address = {[Barcelona] :},
	note = {On cover: "P01/78018/00759"},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/5765/}
}