@book{2749,
	author = {Hiebing, Roman G. and Cooper, Scott W.},
	title = {Cómo preparar el exitoso plan de mercadotecnia /},
	publisher = {McGraw Hill,},
	year = {1992.},
	address = {México :},
	edition = {1a ed.},
	note = {Incluye apéndice}
}