@book{2856,
	author = {Solomon, Michael R. and Pineda Ayala, Leticia Esther, },
	title = {Comportamiento del consumidor /},
	publisher = {Pearson Educación,},
	year = {2008.},
	address = {México :},
	edition = {7a ed.},
	note = {Incluye glosario}
}