@book{3030,
	author = {David, Fred R. and Mascaró Sacristán, Pilar, },
	title = {Conceptos de administración estratégica /},
	publisher = {Pearson,},
	year = {2013.},
	address = {México :},
	edition = {14a ed.},
	note = {Incluye índice analítico}
}