@book{3031,
	author = {David, Fred R. and Mascaró Sacristán, Pilar, },
	title = {Conceptos de administración estratégica /},
	publisher = {Pearson,},
	year = {1997.},
	address = {México :},
	edition = {5a ed.},
	note = {Incluye indice analítico}
}