@book{32640,
	author = {Velilla, Javier,},
	title = {Branding :},
	publisher = {Universitat Oberta de Catalunya,},
	year = {2010.},
	series = {Tic.cerø ;},
	address = {Barcelona :},
	edition = {Primera edición.},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/19960/}
}