@book{32746,
	author = {Baena Graciá, Verónica, and Moreno Sánchez, María de Fátima,},
	title = {Instrumentos de marketing :},
	publisher = {Universitat Oberta de Catalunya,},
	year = {2010.},
	series = {Manuales ;},
	address = {Barcelona :},
	edition = {Primera edición en lengua castellana. },
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/20218/}
}