TY  - BOOK
AU  - Sivera Bello,Silvia
TI  - Marketing viral
T2  - Tic.cerø
SN  - 9788490297612
AV  - HF5415.1265 eBook 
PY  - 2008///
CY  - Barcelona
PB  - Editorial UOC
KW  - Viral marketing.
KW  - Word-of-mouth advertising.
KW  - Electronic books
N1  - Includes bibliographical references (p. 99-103)
UR  - https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/20431/
ER  -