@book{36108,
	author = {Schnarch Kirberg, Alejandro,},
	title = {Marketing de fidelización :},
	publisher = {Ecoe Ediciones,},
	year = {2011.},
	series = {Ciencias Administrativas. Mercadeo y ventas.},
	address = {Bogotá, D.C. :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/29991/}
}