@book{36111,
	author = {Delgado Ballester, Elena, and Hernández Espallardo, Miguel,},
	title = {Marketing :},
	publisher = {Ecoe Ediciones,},
	year = {[2012]},
	series = {Colección: Ciencias administrativas. Área: Mercadeo},
	address = {Bogotá, D.C. :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/29994/}
}