@book{36138,
	author = {Céspedes Sáenz, Alberto,},
	title = {Principios de mercadeo /},
	publisher = {Ecoe Ediciones,},
	year = {[2010]},
	series = {Ciencias Administrativas. Mercadeo y ventas},
	address = {Bogotá, D.C. :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/30027/}
}