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  <titleInfo>
    <title>CRM para directivos</title>
    <subTitle>convierta la información acerca de los clientes en acciones inteligentes  Diseñe sistemas que potencien las asociaciones de los clientes : Controle y supervise</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Anderson, Kristin</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Kerr, Carol</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">abstract or summary</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp</placeTerm>
    </place>
    <place>
      <placeTerm type="text">España</placeTerm>
    </place>
    <publisher>McGraw Hill</publisher>
    <dateIssued>2003</dateIssued>
    <edition>1a. ed</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>189P.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Kristin Anderson, Carol Kerr</note>
  <subject>
    <topic>CRM (Programas para computador)</topic>
  </subject>
  <subject>
    <topic>Relaciones con lo clientes</topic>
  </subject>
  <subject>
    <topic>Servicio al cliente</topic>
    <topic>Procesamiento de datos</topic>
  </subject>
  <subject>
    <topic>Servicio al cliente por internet</topic>
  </subject>
  <classification authority="ddc">658.812  A53c</classification>
  <identifier type="isbn">8448139151</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">770711</recordCreationDate>
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