@book{38571,
	author = {Cariola, Oscar Horacio,},
	title = {Planificación científica del marketing :},
	publisher = {Nobuko,},
	year = {[2011]},
	address = {[Buenos Aires, Argentina] :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/34250/}
}