@book{38643,
	author = {Sterman, Alejo,},
	title = {Cómo crear marcas que funcionen /},
	publisher = {Nobuko,},
	year = {[2012]},
	address = {Buenos Aires, Argentina :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/34328/}
}