The
multimodal analysis of television commercials
Pennock-Speck, Barry
editor.
Saz-Rubio, María Milagros del
editor.
text
bibliography
Electronic books.
sp
2013
2013
Edición digital.
monographic
eng
1 online resource : illustrations.
Barry Pennock-Speck, María Milagros del Saz-Rubio, editores.
Includes bibliographical references.
Television advertising
Discourse analysis
Social aspects
Advertising
Language
Television in propaganda
HF6146.T42 eBook
Multimodal analysis of television commercials
València : Publicacions de la Universitat de València, [2013].
English in the world series ; 8
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