@book{40228,
	author = {Flórez Calderón, Blanca Nive,},
	title = {Guía para diseñar una marca /},
	publisher = {Editorial UOC ;},
	year = {[2015]},
	series = {Atlántica de comunicación},
	address = {Barcelona :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/37987/}
}