@book{40440,
	author = {Tarziján M., Jorge,},
	title = {Fundamentos de estrategia empresarial /},
	publisher = {Ediciones Universidad Católica de Chile,},
	year = {mayo de 2013.},
	address = {Santiago, Chile :},
	edition = {Cuarta edición actualizada.},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/38243/}
}