@book{4459,
	author = {Valencia Vivas, Héctor Javier and Narváez Rozo, Alberto },
	title = {Diccionario de marketing /},
	publisher = {Panamericana Editoral,},
	year = {2007.},
	address = {Bogotá :},
	edition = {3a. ed. / edición Gabriel Silva Rincón}
}