@book{45527,
	author = {Huamán Pulgar-Vidal, Laura, and Rios Ramos, Franklin Gerald,},
	title = {Metodologías para implantar la estrategia :},
	publisher = {UPC, Universidad Peruana de Ciencias Aplicadas,},
	year = {[2011]},
	address = {Lima, Perú :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/45610/}
}