@book{4608,
	author = {Kotler, Philip and Córdova Just, Arturo, },
	title = {Dirección de mercadotecnia :},
	publisher = {Prentice Hall,},
	year = {1996.},
	address = {México :},
	edition = {8a ed.},
	note = {Incluye indice analítico}
}