00925nam a2200265Ia 4500 100413t1996 mx a 000 0 spa u 9688806765 spa eng 658.8 K67d2 Kotler, Philip 18620 Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción Arturo Córdova Just 8a ed. México : Prentice Hall, 1996. 800 p. Incluye indice analítico Incluye bibliografía Marketing management. Analysis, planning, implementation and control 1 2 4 5 6 7 8 Administración de mercadeo 18621 Análisis de mercadeo 1471 Mercadeo 18622 Segmentación de mercadeo 18623 Córdova Just, Arturo, tr. 18624 ddc LIBROGRAL 4608 4608 0 0 ddc 0 0 GEN 001 001 GEN 2010-04-13 c 198000.00 2 1 658.8 K67d2 18427 2024-11-18 00:00:00 2024-06-26 Ej.1 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 001 001 GEN 2010-04-13 c 198000.00 7 658.8 K67d2 18426 2024-11-14 00:00:00 2024-06-26 Ej.2 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 003 003 GEN 2013-01-11 c 198000.00 658.8 K67d2 20275 2019-04-03 00:00:00 Ej.1 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 003 003 GEN 2013-01-11 c 198000.00 658.8 K67d2 20276 2019-04-03 00:00:00 Ej.2 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 008 008 GEN 2013-12-11 c 198000.00 2 658.8 K67d2 28074 2023-03-09 00:00:00 2023-03-09 Ej.1 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 007 007 GEN 2013-12-20 c 198000.00 658.8 K67d2 28660 2019-04-03 00:00:00 Ej.1 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 007 007 GEN 2013-12-20 c 198000.00 1 658.8 K67d2 28661 2019-11-07 00:00:00 2019-11-07 Ej.2 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 005 005 GEN 2014-02-19 c 198000.00 658.8 K67d2 31188 2019-04-03 00:00:00 Ej.1 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 005 005 GEN 2014-02-19 c 198000.00 658.8 K67d2 31189 2019-04-03 00:00:00 Ej.2 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 005 005 GEN 2014-02-19 c 198000.00 658.8 K67d2 31190 2019-04-03 00:00:00 Ej.3 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 005 005 GEN 2014-02-19 c 198000.00 658.8 K67d2 31191 2019-04-03 00:00:00 Ej.4 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 004 004 GEN 2015-08-13 c 198000.00 658.8 K67d2 51852 2019-04-03 00:00:00 Ej.1 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 004 004 GEN 2015-08-13 c 198000.00 658.8 K67d2 51853 2019-04-03 00:00:00 Ej.2 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 015 015 GEN 2018-07-23 c 198000.00 658.8 K67d2 20294 2019-04-03 00:00:00 Ej.1 2019-03-13 LIBROGRAL