@book{46495,
	author = {Hoyos Ballesteros, Ricardo,},
	title = {Branding :},
	publisher = {Ecoe Ediciones,},
	year = {marzo de 2016.},
	series = {Colección Ciencias empresariales. Área Mercadeo y ventas},
	address = {Bogotá :},
	edition = {Primera edición.},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/47171/}
}