La neurona que no hizo zapping / 
English title:  The neuron that did not zapping 
escrito y dirigido por Javier San Román. 
, Spain 
 - 1 online resource (1 video file (49 min.)) :  sound, color. 
<br/><br/> Originally released as a motion picture in 2010. 
<br/><br/>Cinematographer, Miguel A. Mora.  Cinematographer, Miguel A. Mora. 
<br/><br/>Featured Marçal Moliné, Toni Segarra, Juan Ramón Plana, Ventura Anciones, Erik du Plessis. Narrator: David Lorente. 
<br/><br/> "The neuron that did not zapping" is a documentary about good advertising, the one which manages to occupy a place in consumers' memories. -- 
<br/><br/><br/>In Spanish. 
<br/><br/><label>Subjects--Personal Names: </label><br/>Moliné, Marçal.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Advertising--Social aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Documentary films.<br/>Nonfiction films.<br/>Internet videos.<br/>Streaming video.