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  <titleInfo>
    <nonSort>La </nonSort>
    <title>neurona que no hizo zapping</title>
  </titleInfo>
  <titleInfo type="alternative" displayLabel="English title:">
    <title>The neuron that did not zapping</title>
  </titleInfo>
  <name type="personal">
    <namePart>San Román, Javier</namePart>
    <role>
      <roleTerm type="text">screenwriter,</roleTerm>
    </role>
    <role>
      <roleTerm type="text">film director.</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>Chinatown Producciones (Firm)</namePart>
    <role>
      <roleTerm type="text">production company.</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>FeelSales (Firm)</namePart>
    <role>
      <roleTerm type="text">film distributor.</roleTerm>
    </role>
  </name>
  <typeOfResource>moving image</typeOfResource>
  <genre authority="marc">videorecording</genre>
  <genre authority="lcgft">Documentary films.</genre>
  <genre authority="lcgft">Nonfiction films.</genre>
  <genre authority="lcgft">Internet videos.</genre>
  <genre authority="">Streaming video.</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp</placeTerm>
    </place>
    <dateIssued encoding="marc">2010</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>1 online resource (1 video file (49 min.)) : sound, color.</extent>
  </physicalDescription>
  <abstract>"The neuron that did not zapping" is a documentary about good advertising, the one which manages to occupy a place in consumers' memories. --</abstract>
  <note type="statement of responsibility">escrito y dirigido por Javier San Román.</note>
  <note>Originally released as a motion picture in 2010.</note>
  <note type="performers">Featured Marçal Moliné, Toni Segarra, Juan Ramón Plana, Ventura Anciones, Erik du Plessis.</note>
  <note type="performers">Narrator: David Lorente.</note>
  <note>Cinematographer, Miguel A. Mora.</note>
  <note>In Spanish.</note>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Social aspects</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Moliné, Marçal</namePart>
    </name>
  </subject>
  <identifier type="uri">https://login.zproxy.cun.edu.co/login?url=https://www.digitaliafilmlibrary.com/film/1433/</identifier>
  <identifier type="uri">https://login.zproxy.cun.edu.co/login?url=https://www.digitaliafilmlibrary.com/cover?id=1433</identifier>
  <location>
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  <location>
    <url displayLabel="Film poster">https://login.zproxy.cun.edu.co/login?url=https://www.digitaliafilmlibrary.com/cover?id=1433</url>
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    <recordCreationDate encoding="marc">201012</recordCreationDate>
    <recordIdentifier source="NyNyDIG">DIGFLMLIB1258</recordIdentifier>
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      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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