@book{51068,
	author = {Kotler, Philip and Amador Araujo, Lourdes},
	title = {Dirección de marketing /},
	publisher = {Pearson Educación},
	year = {2016},
	address = {México, D.F.},
	edition = {Decimoquinta edición},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/?il=4273}
}