@book{51144,
	author = {Peng, Mike W. and Franklin Fincowski, Enrique Benjamín},
	title = {Estrategia global /},
	publisher = {Cengage Learning},
	year = {2015},
	address = {México, D.F.},
	edition = {3a. edición},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/?il=1306}
}