03100nam a2200445 i 4500 00000332 m o d cr cnu---unuuu s2020 xxka fo 001 0 eng d 9781292304021 9781292304083 9431 Identificador Ebook7-24 (Co-BoDC)9431 Co-BoDC spa rda 658.8 G795 22 Green, Mark C. autor 29697 Global marketing / Mark C. Green, Warren J. Keegan Tenth edition Harlow, United Kingdom Pearson Educación 2020 ©2020 1 recurso en línea (627 páginas): ilustraciones texto txt rdacontent/spa computador c rdamedia/spa recurso en linea cr rdacarrier/spa texto PDF rda/spa Global edition Incluye referencias bibliográficas Chapter 1. Introduction to global marketing -- Chapter 2. The global economic environment -- Chapter 3. The global trade environment -- Chapter 4. Social and cultural environments -- Chapter 5. The political, legal, and regulatory environments -- Chapter 6. Global information systems and market research -- Chapter 7. Segmentation, targeting, and positioning -- Chapter 8. Importing, exporting, and sourcing -- Chapter 9. Global market-entry strategies: licensing, investment, and strategic alliances -- Chapter 10. Brand and product decisions in global marketing -- Chapter 11. Pricing decisions -- Chapter 12. Global marketing channels and physical distribution -- Chapter 13. Global marketing communications decisions I -- Chapter 14. Global marketing communications decisions II -- Chapter 15. Global marketing and the digital revolution -- Chapter 16. Strategic elements of competitive advantage -- Chapter 17. Leadership, organization, and corporate social responsibility Acceso en línea, autorizado para usuarios eBooks 7-24 We are proud that this Tenth Edition of Global Marketing marks more than two decades of ublicationsuccess. In this new edition, as in prior editions, we take an environmental and strategicapproach to global marketing by outlining the major dimensions of the global business nvironment.We also provide a set of conceptual and analytical tools that prepare students to successfullyapply the 4Ps when pursuing careers in global marketing or related areas. Versión impresa Mercadeo Mercado de exportación 9871 Sistemas de información 3179 Canales de comercialización 1932 Keegan, Warren J. autor 29693 https://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/?il=9431 Acceso al texto completo desde eBooks 7-24, dando clic aquí https://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/portadas/?ID=9431p Acceso a la imagen de portada, dando clic aquí ddc E-BOOK 51232 51232