03111nam a2200445 i 450000100090000000600190000900700150002800800410004302000180008402000180010202400340012003500180015404000220017208200200019410000330021424500560024725000180030326400540032126400110037530000570038633600310044333700320047433800410050634700240054749000190057150400410059050510150063150600600164652004570170658800220216365000130218565000350219865000360223365000400226970000360230985601450234585601420249094200160263299900170264800000332m     o  d        cr cnu---unuuu      s2020    xxka   fo     001 0 eng d  a9781292304021  a97812923040837 c94312Identificador Ebook7-24  a(Co-BoDC)9431  aCo-BoDCbspaerda04a658.8bG7952221 aGreen, Mark C.eautor92969710aGlobal marketing /cMark C. Green, Warren J. Keegan  aTenth edition 1aHarlow, United KingdombPearson Educaciónc2020 4c©2020  a1 recurso en línea (627 páginas):bilustraciones  atextobtxt2rdacontent/spa  acomputadorbc2rdamedia/spa  arecurso en lineabcr2rdacarrier/spa  atextobPDF2rda/spa0 aGlobal edition  aIncluye referencias bibliográficas0 tChapter 1. Introduction to global marketing -- tChapter 2. The global economic environment -- tChapter 3. The global trade environment -- tChapter 4. Social and cultural environments -- tChapter 5. The political, legal, and regulatory environments -- tChapter 6. Global information systems and market research -- tChapter 7. Segmentation, targeting, and positioning -- tChapter 8. Importing, exporting, and sourcing -- tChapter 9. Global market-entry strategies: licensing, investment, and strategic alliances -- tChapter 10. Brand and product decisions in global marketing -- tChapter 11. Pricing decisions -- tChapter 12. Global marketing channels and physical distribution -- tChapter 13. Global marketing communications decisions I -- tChapter 14. Global marketing communications decisions II -- tChapter 15. Global marketing and the digital revolution -- tChapter 16. Strategic elements of competitive advantage -- tChapter 17. Leadership, organization, and corporate social responsibility  aAcceso en línea, autorizado para usuarios eBooks 7-241 aWe are proud that this Tenth Edition of Global Marketing marks more than two decades of ublicationsuccess. In this new edition, as in prior editions, we take an environmental and strategicapproach to global marketing by outlining the major dimensions of the global business nvironment.We also provide a set of conceptual and analytical tools that prepare students to successfullyapply the 4Ps when pursuing careers in global marketing or related areas.0 aVersión impresa14aMercadeo14aMercado de exportación9987114aSistemas de información9317914aCanales de comercialización919321 aKeegan, Warren J.eautor92969340uhttps://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/?il=9431zAcceso al texto completo desde eBooks 7-24, dando clic aquí42uhttps://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/portadas/?ID=9431pzAcceso a la imagen de portada, dando clic aquí  2ddccE-BOOK  c51232d51232