@book{51274,
	author = {Czinkota, Michael R. and Ronkainen, Ilkka A.},
	title = {International marketing /},
	publisher = {Cengage},
	year = {2023},
	address = {Boston, Estados Unidos},
	edition = {Eleventh edition},
	note = {Incluye apéndice, glosario e índice},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/?il=19667}
}