03729nam a2200445 i 4500 00000374 m o d cr cnu---unuuu s2023 xxua fo 001 0 eng d 9780357462911 9780357445129 19667 Identificador Ebook7-24 (Co-BoDC)19667 CO-BoDC spa rda 658.84 C998 22 Czinkota, Michael R. autor 1138 International marketing / Michael R. Czinkota, Ilkka A. Ronkainen, Annie Peng Cui Eleventh edition Boston, Estados Unidos Cengage 2023 ©2023 1 recurso en línea (xxix, 604 páginas): ilustraciones texto txt rdacontent/spa computador c rdamedia/spa recurso en linea cr rdacarrier/spa texto PDF rda/spa Incluye apéndice, glosario e índice Incluye referencias bibliográficas Part 1. The international marketing environment -- Chapter 1. Global environmental drivers -- Chapter 2. International trade frameworks and policy -- Chapter 3. The role of culture -- Chapter 4. The economic environment -- Chapter 5. The political and legal environment -- Part 2. Finding global customers -- Chapter 6. Consumer, industrial, and government markets -- Chapter 7. Strategic planning -- Chapter 8. Analyzing people and markets -- Chapter 9. Market entry and expansión -- Chapter 10. Marketing organization, implementation, and control -- Part 3. The global marketing mix -- Chapter 11. Product management and global brands -- Chapter 12. Global marketing of services -- Chapter 13. Advertising, promotion, and sales -- Chapter 14. Pricing strategies and tactics -- Chapter 15. Global distribution and logistics -- Part 4. Leadership in global marketing -- Chapter 16. Social networks and engagement -- Chapter 17. Leadership, corporate social responsibility, and sustainability -- Chapter 18. New directions and challenges Acceso en línea, autorizado para usuarios eBooks 7-24 Thank you for reading our book! Practicing international marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work, the competition is tough, and its fun to succeed. It is therefore with great pleasure that we present the eleventh edition of International Marketing to you. In the rapidly changing world of business, only a small portion of textbooks ever see a second edition, much less an eleventh one. Publishers change, markets move in new directions, competitors emerge, and authors adjust their commitments to new life situations. So we are very pleased to have served the international marketing market for 34 years now, which is largely a sign of the continued faith and confidence of our colleagues and students in our work. Thank you for allowing us to shape the field and have a major impact on what people know about international marketing today Versión impresa Marketing de exportación 147888 Negocios y gestión 147889 Marketing internacional 22430 Ronkainen, Ilkka A. autor 147890 Peng Cui, Annie autor 147891 https://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/?il=19667 Acceso al texto completo desde eBooks 7-24, dando clic aquí https://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/portadas/?ID=19667p Acceso a la imagen de portada, dando clic aquí ddc E-BOOK 51274 51274