03741nam a2200445 i 450000100090000000600190000900700150002800800410004302000190008402000190010302400350012203500190015704000220017608200210019810000380021924500870025725000210034426400420036526400110040730000630041833600310048133700320051233800410054434700240058550000440060950400410065350510850069450600600177952009310183958800220277065000390279265000330283165000350286470000390289970000350293885601460297385601430311994200160326299900170327800000374m     o  d        cr cnu---unuuu      s2023    xxua   fo     001 0 eng d  a9780357462911   a9780357445129 7 c196672Identificador Ebook7-24  a(Co-BoDC)19667  aCO-BoDCbspaerda04a658.84bC9982221 aCzinkota, Michael R.eautor9113810aInternational marketing /cMichael R. Czinkota, Ilkka A. Ronkainen, Annie Peng Cui  aEleventh edition 1aBoston, Estados UnidosbCengagec2023 4c©2023  a1 recurso en línea (xxix, 604 páginas):bilustraciones  atextobtxt2rdacontent/spa  acomputadorbc2rdamedia/spa  arecurso en lineabcr2rdacarrier/spa  atextobPDF2rda/spa  aIncluye apéndice, glosario e índice  aIncluye referencias bibliográficas0 tPart 1. The international marketing environment -- tChapter 1. Global environmental drivers -- tChapter 2. International trade frameworks and policy -- tChapter 3. The role of culture -- tChapter 4. The economic environment -- tChapter 5. The political and legal environment -- tPart 2. Finding global customers -- tChapter 6. Consumer, industrial, and government markets -- tChapter 7. Strategic planning -- tChapter 8. Analyzing people and markets -- tChapter 9. Market entry and expansión -- tChapter 10. Marketing organization, implementation, and control -- tPart 3. The global marketing mix -- tChapter 11. Product management and global brands -- tChapter 12. Global marketing of services -- tChapter 13. Advertising, promotion, and sales -- tChapter 14. Pricing strategies and tactics -- tChapter 15. Global distribution and logistics -- tPart 4. Leadership in global marketing -- tChapter 16. Social networks and engagement -- tChapter 17. Leadership, corporate social responsibility, and sustainability -- tChapter 18. New directions and challenges  aAcceso en línea, autorizado para usuarios eBooks 7-241 aThank you for reading our book! Practicing international marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work, the competition is tough, and its fun to succeed. It is therefore with great pleasure that we present the eleventh edition of International Marketing to you. In the rapidly changing world of business, only a small portion of textbooks ever see a second edition, much less an eleventh one. Publishers change, markets move in new directions, competitors emerge, and authors adjust their commitments to new life situations. So we are very pleased to have served the international marketing market for 34 years now, which is largely a sign of the continued faith and confidence of our colleagues and students in our work. Thank you for allowing us to shape the field and have a major impact on what people know about international marketing today0 aVersión impresa14aMarketing de exportación914788814aNegocios y gestión914788914aMarketing internacional9224301 aRonkainen, Ilkka A.eautor91478901 aPeng Cui, Annieeautor914789140uhttps://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/?il=19667zAcceso al texto completo desde eBooks 7-24, dando clic aquí42uhttps://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/portadas/?ID=19667pzAcceso a la imagen de portada, dando clic aquí  2ddccE-BOOK  c51274d51274