@book{51338,
	author = {Kerin, Roger A. and Hartley, Steven W.},
	title = {Marketing /},
	publisher = {McGraw-Hill Interamericana},
	year = {2023},
	address = {Ciudad de México},
	edition = {Decimosexta edición},
	note = {Incluye glosario e índice},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/?il=31453}
}