@book{51426,
	author = {Kotler, Philip and Armstrong, Gary},
	title = {Principios de Marketing /},
	publisher = {Pearson Educación},
	year = {2018},
	address = {Madrid},
	edition = {17a. edición},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com/?il=9150}
}