@book{53932,
	author = {Salazar D., Néstor A.,},
	title = {Gestión estratégica de la demanda /},
	publisher = {Colegio de Estudios Superiores de Administración, CESA,},
	year = {[2011]},
	address = {Bogotá, D.C. :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/42176/}
}