Téllez Tolosa, Luis Roberto, <br/><br/>
Hacia un plan de mercadeo para unidades de información :  guía metodológica / 
Luis Roberto Téllez Tolosa, Ruth Elena Vallejo Sierra. 
 - 1 online resource. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9789585136137 9585136139 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing.<br/>Information services--Marketing.<br/>Library administration.<br/>Information services--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>Z716.3 ebook