@book{54074,
	author = {González Ferrero, Maximiliano, and Guzmán, Alexander},
	title = {Decisiones gerenciales estratégicas :},
	publisher = {CESA, Colegio de Estudios Superiores de Administración,},
	year = {[2017]},
	address = {Bogotá, D.C. :},
	edition = {2a. edición.},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/59834/}
}