012660 a2200289 4500 20231115101020.0 9781535816328 Gale, Cengage Learning BUS077000 public/OdiloPlace_Cengage/9781535816328.jpg https://covers.odilo.io/public/OdiloPlace_Cengage/9781535816328.jpg Gale, Cengage Corporate Disasters: Marketing and Launch Flops eng EPUB Gale, Cengage Learning 2017 Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. This volume covers Marketing and Launch Flops. Each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster. Business & Economics / Corporate & Business History Economics, finance, business & management 156693 https://bibliotecacun.odilotk.es/opac?id=00229142 item ddc E-BOOK 61398 61398