Marketing and Launch Flops Gale, Cengage creator Gale, Cengage Learning 2017 eng

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Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. This volume covers Marketing and Launch Flops. Each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster. Business & Economics / Corporate & Business History Economics, finance, business & management 9781535816328 Gale, Cengage Learning https://bibliotecacun.odilotk.es/opac?id=00229142 https://bibliotecacun.odilotk.es/opac?id=00229142 20231115101020.0