TY  - GEN
AU  - Gale, Cengage
TI  - Corporate Disasters: Marketing and Launch Flops
SN  - 9781535816328
PY  - 2017///
PB  - Gale, Cengage Learning
KW  - Business & Economics / Corporate & Business History
KW  - Economics, finance, business & management
N2  - Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. This volume covers Marketing and Launch Flops.  Each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster
UR  - https://bibliotecacun.odilotk.es/opac?id=00229142
ER  -