@book{6205,
	author = {Munuera Alemán, José Luis and Rodríguez Escudero, Ana Isabel},
	title = {Estrategias de marketing :},
	publisher = {ESIC Editorial ; Bogotá : Alfaomega,},
	year = {2015.},
	address = {Madrid :},
	edition = {2a edición}
}