@book{62200,
	author = {Arias Gomez, Carlos Mario and Bolivar Ramos, Victor Alfonso},
	title = {Plan estratégico de mercadeo y ventas modelo: Fred David FRIGORODEO /},
	publisher = {Corporación Unificada Nacional de Educación Superior,},
	year = {2009.},
	address = {Santa Marta: },
	edition = {                   }
}