@book{64995,
	author = {Kotler, Philip and Keller, Kevin Lane},
	title = {Dirección de marketing /},
	publisher = {Pearson},
	year = {2023},
	series = {Administración },
	address = {Ciudad de México},
	edition = {Decimosexta edición},
	note = {Incluye glosario e índice},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com:443/?il=34282}
}