@book{65320,
	author = {Kerin, Roger A. and Ceballos Almada, María Guadalupe},
	title = {Marketing /},
	publisher = {McGraw-Hill},
	year = {2018},
	address = {Ciudad de México},
	edition = {13a. ed.},
	note = {Contiene índice},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com:443/?il=6261}
}