@book{65435,
	author = {Hair, Joseph F., Jr. and Ortinau, David J.},
	title = {Principios de investigación de mercados /},
	publisher = {McGraw-Hill},
	year = {2021},
	address = {México, D.F.},
	edition = {Quinta edición},
	note = {Incluye Índice analítico},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.ebooks7-24.com:443/?il=16415}
}