@book{69098,
	author = {Royo Vela, Marcelo.  },
	title = {Comunicación publicitaria :},
	publisher = {Minerva Ediciones,},
	year = {2002.},
	series = {Economía.},
	address = {Madrid :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/17331/}
}